Presentation: Tweet"The New UX Design"

User experience design isn't what you think it is.

If you thought UX design was something done by a small exclusive group of artistic experts, you’re wrong. If you’re a UX designer and believe this is a craft only experienced and gifted people are good at, you’re wrong too. But there’s good news. In this talk you’ll learn how over the past decade UX work has profoundly changed to become a practice everyone participates in. In fact, it’s become a necessity that they do in order to create successful products.

During this talk, you’ll get out pen and paper and learn to draw a simple back-of-the napkin model you can use to explain user experience to anyone. Jeff will describe the 10 biggest misconceptions about user experience design and the reality that’s usually the opposite of the myth. Regardless of your role in software development, you’ll learn how you can participate in activities that help you empathize with the people using your software and then make decisions that help identify useful, usable, and beautiful products.